The Poler Napsack is a sleeping bag that has holes for your arms and a drawstring opening for your legs. My job was to come up with a marketing campaign for this unique product.
My process involved doing research on competitors, target audience and many iterations. First I sketched out 30 unique ideas, then picked 5 ideas and finally those ideas refined.
Since this product is unusual and amusing, I wanted that to be reflected into the ad campaign.