LINDSEY MCCANN
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Poler Napsack

Overview

The Poler Napsack is a sleeping bag that has holes for your arms and a drawstring opening for your legs. My job was to come up with a marketing campaign for this unique product.

 
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Process Work

My process involved doing research on competitors, target audience and many iterations. First I sketched out 30 unique ideas, then picked 5 ideas and finally those ideas refined.

 
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Advertisement Campaign

Since this product is unusual and amusing, I wanted that to be reflected into the ad campaign. 

 
 
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ambient ad

Ambient Ad