Del Mar is a skateboard that represents women. Being a snowboarder and skater myself, I have always felt there is a lack of female representation with brands in these areas. This brand, Girls Who Skate, empowers women by creating a brand that they feel represents them. Girls Who Skate is inspired by the original invention of skating. It was created for surfers to do something while the waves are flat. This brand represents the ocean, skating, and surfing for anyone who embodies that into their life.
The Del Mar logo incorporates the elements of a skateboard wheel, ocean waves and street roads.
Logo exploration included looking at combinations that involved the brand name, ocean imagery and road marks.
In this process I included my own illustrations in the design for the boards. Their organic natural lines evoke elements of the ocean and outdoors to this brand.
Signerica and Caviar Dreams are the two main typefaces I used for this brand. I chose them because they are elegant and contemporary.
The colors not only reflect the ocean but are energetic and lively just like skating and long boarding.