LINDSEY MCCANN
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Kai Soap

Overview

Kai soap is a brand that targets young women who are environmentally conscious and like the outdoors. The main parts of this brand series is the soap bottle, scrub and refill bag. Kai offers a refill bag option that can be sent in and refilled. This eliminates the amount of waste that the product creates helping reduce your carbon footprint.

 
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In addition to the soap bottle, scrub and refill bag I continued the series to a skin cleanser and anti-aging cream.

 
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Process

In my process of developing the Kai brand I did many sketches but also explored what this brand meant. The words that I focus on were natural, conscious and free.

 
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Labeling

Developing the brand as a series took many iterations. These are the label iterations from the body scrub,

 
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