Kai soap is a brand that targets young women who are environmentally conscious and like the outdoors. The main parts of this brand series is the soap bottle, scrub and refill bag. Kai offers a refill bag option that can be sent in and refilled. This eliminates the amount of waste that the product creates helping reduce your carbon footprint.
In addition to the soap bottle, scrub and refill bag I continued the series to a skin cleanser and anti-aging cream.
In my process of developing the Kai brand I did many sketches but also explored what this brand meant. The words that I focus on were natural, conscious and free.
Developing the brand as a series took many iterations. These are the label iterations from the body scrub,