Gemcaps
Developed a sleek, user-friendly interface for Gemcaps' MVP SaaS platform, focusing on modern aesthetics and functional simplicity.
Overview
The primary challenge was to elevate the initial MVP version of the product within a short timeframe, enhancing usability while integrating a compelling and cohesive theme throughout the platform. The design needed to be both functional and visually engaging to facilitate an intuitive user experience tailored to healthcare professionals.
As a freelance UI/UX designer, I collaborated with Gemcaps to enhance their health tech SaaS platform, which serves healthcare professionals. My primary role was to transform the platform’s user interface by reviewing the existing design, creating sophisticated mockups, and closely working with engineers to integrate these changes. The redesign aimed to simplify complex processes, ensuring the platform was not only intuitive and easy to navigate but also visually engaging. This project required a keen focus on delivering a modern and clean aesthetic without compromising the functionality needed in a dynamic healthcare setting.
Challenge
UX Research
Conducted research to identify pain points and opportunities for improvement in the current interface.
My Roles
Prototyping & Wireframing
Created high-fidelity prototypes to test and validate the new user flows.
Objective
To refine and enhance the user interface of Gemcaps' MVP SaaS product, ensuring a sleek, modern, and easy-to-use platform that resonates with the fast-paced demands of health tech users.
Strategy & Concepting
Developed an information architecture that prioritized simplicity, efficiency, and accessibility.
Design Execution
Developed a modern, visually engaging interface that aligns with financial industry standards while enhancing usability.
Data Analysis
Studied user interactions and feedback to refine key features, such as the agreement review process and financial dashboards.
Process - Research
User Analysis: Conducted detailed interviews and surveys with end-users to gather insights on their needs and pain points with the existing system.
User Interviews: Engaged with a diverse group of healthcare professionals to understand their daily challenges and requirements, providing a user-centered perspective to the design approach.
Surveys: Distributed detailed questionnaires to collect quantitative data on user preferences, functionality needs, and interface usability.
Persona Development: Created user personas representing the typical users of Gemcaps' platform to guide design decisions that cater to specific user behaviors and needs.
Stakeholder Feedback:
Requirements Gathering: Worked closely with Gemcaps stakeholders to outline and refine the project requirements, ensuring the design objectives were perfectly aligned with business goals.
Design Workshops: Facilitated workshops with cross-functional teams to foster a collaborative design process and integrate diverse insights directly into the planning stage.
Market Analysis: Reviewed competing health tech platforms to identify design standards, innovative features, and market expectations.
Competitive Benchmarking: Analyzed existing solutions in the health tech market to benchmark functionality, usability, and aesthetics. This analysis helped identify gaps in the current offerings and opportunities for innovation in Gemcaps' product.
Trend Analysis: Researched emerging trends in health tech interfaces to ensure the design remained forward-thinking and aligned with industry standards, focusing on areas such as telehealth, data visualization, and patient engagement.
Feature Review: Conducted in-depth reviews of competing platforms to evaluate user feedback on various features, which informed the prioritization of feature inclusion and interface layout in the MVP.
Results
The redesigned Gemcaps client portal resulted in:
✅ Increased user engagement and task efficiency.
✅ A more intuitive and visually appealing dashboard experience.
✅ Improved accessibility and navigation, reducing user frustration.
✅ Enhanced data visualization tools that support better decision-making.
The new design successfully transformed the client portal into a modern, user-centric financial platform, aligning with industry best practices while maintaining brand integrity.