The Blacksburg Farmer’s Market was in need of a rebrand to more accurately represent them.
Blacksburg Farmer's Market needed a rebrand. Their current logo did not accurately reflect their brand.
For my inspiration I looked to old vintage farm signs. I wanted to go back to the roots of farming and bring that influence into my design. I did that by my typeface and adding a slight arch to the letters in the logo. I also was influenced by produce and then the farmers market itself and the surrounding community of Blacksburg.
Sketches of logo ideation. I explored ideas from illustration to a more vectored look that incorporated elements of the Farmer’s Market.
The typography reflects the vintage aspects in the original inspiration and the colors reflect an earthy, natural feel.