LINDSEY MCCANN
bfm_title.jpg

Blacksburg Farmer's Market

Overview

The Blacksburg Farmer’s Market was in need of a rebrand to more accurately represent them.

 
bfm_title.jpg
 
Screen+Shot+2018-04-30+at+8.59.56+PM.png

The Problem

Blacksburg Farmer's Market needed a rebrand. Their current logo did not accurately reflect their brand.

 
inspiration.png

Inspiration

For my inspiration I looked to old vintage farm signs. I wanted to go back to the roots of farming and bring that influence into my design. I did that by my typeface and adding a slight arch to the letters in the logo. I also was influenced by produce and then the farmers market itself and the surrounding community of Blacksburg.

 

Process

Sketches of logo ideation. I explored ideas from illustration to a more vectored look that incorporated elements of the Farmer’s Market.

 
colors and type.png

Elements

The typography reflects the vintage aspects in the original inspiration and the colors reflect an earthy, natural feel.

 
final marks.png

Two Final Logo Marks

 
final mark.png

Final Mark

 
Screen Shot 2017-05-08 at 11.37.41 PM.png
bfm+mock+up.jpg